Red Meat Sector Strategy Report released
Released 13 May 2011
The New Zealand Red Meat Sector has always been a principal driver of New Zealand's economy and identity, generating nearly $8 billion annually in export earnings, and forming the basis of the visual and social landscape of New Zealand.
Beef + Lamb New Zealand and the Meat Industry Association of New Zealand initiated the development of this sector strategy to identify ways in which the profitability of the red meat sector can be increased, sustainably, and re-investment in the industry can be promoted.
Sector participants should read the report and identify for themselves how they are able to take action to address the challenges that have been identified and harness the potential inherent in that. You may also submit your feedback using the form below.
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