Report

Federated Farmers Banking Survey  November 2021

This report shows the results of the November 2021 Federated Farmers’ Banking Survey. The November 2021 survey is the 16th iteration of the survey conducted biannually, typically in May and November. The survey was conducted for Federated Farmers by Research First, New Zealand’s leading agricultural market research company.

The Banking Survey is designed to investigate the level of satisfaction and support the farming industry receives from their respective bank(s). Measures in this report include debt levels, interest rates, levels of undue pressure, and the quality of communication from their bank(s). Other topics explored include the robustness of farmers’ approaches to aspects of financial management, such as budgeting now and in the future. New to the November survey were questions about the use and importance of cash for farm and personal transactions.

This survey is an important tool for understanding trends and opinions towards banking amongst Federated Farmers’ members. Federated Farmers has established an important tool that provides vital information to its shareholders about financial factors that may influence the industry by repeating surveys regularly. 

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